Filmmaking Essentials by Movee Merchant

The role of a video editor explained by a post-production company Managing a post-production company is a giant task in itself, many professionals are involved in sync with each other to make it work smoothly. Every role in video production is immensely crucial, lack of involvement of any department can lead to unsatisfactory or even pathetic results. One such role that the whole of a production company is hugely dependent on, is of the editors. But what exactly does a video editor do? Let's find out; Editor shapes a story Telling a story is the director's or writer's job, right? Well to some extent, yes, but to shape a coherent story into a masterpiece by joining different clips is the editor’s main job. The writer's job is to write the story, and the director's job is to shoot what the writer has written and guide the editor throughout post-production,  but it’s the video editor who actually, picks each footage and brings them together to make a sensible story ac...

WHY ARE CORPORATE FILMS IMPORTANT FOR A BRAND? Companies and big brands spend handsome amounts of money on promoting themselves. One of the promotion tools they use for creating a niche for their names is corporate films. Corporate films have been very successful when it comes to promotion, whether it is internal or external, it can have remarkable effect on audience. The corporate sector or the business sector is one of the leading sectors in India, they heavily contribute to the economy and provide employment opportunities to a large section of the Indian population . However, there is a large number of corporates and to stand out, one must have to communicate with their employees, clients, and potential and existing consumers. This communication can be done in several ways and corporate film is one such method that can greatly benefit a business. Let’s take a look into why corporate films are essential for brands.  corporate films serves of great importance for companies and br...