The role of a video editor explained by a post-production company

 Filmmaking in a production house in Delhi 

There is no denying the fact that video production is one of the fastest thriving businesses of our time. The demand and supply have catapulted exponentially in the past couple of years. Opening a production house in Delhi has become much easier and further due to high demand, there rapid growth in terms of not just size, but also quality and revenue.

But the answer that most people want to know is what exactly does a production house do? We know that video production houses make videos, but aside from it, most people have little to no idea. So, let's find out the answer to this :

A production house in Delhi secures finances for the film

Any kind of filmmaking requires finances to support the endeavor.

While for most projects, the client is the investor, however, if a production house chooses to make films independently,

then they need to find an investor or investment.

Finance is the most important aspect of producing a film or a video.

From planning to logistics, a lot of money is at stake during the whole process and the production house is the key player. 

Various sources of financing;

1. Bank loan

2. Equity investing

3. Distributors

4. Production incentive financing

Scripting

Well, a script is the base of the project. A scriptwriter develops the story and structures it in an organized format. The production house either has an in-house scriptwriter or hires one according to the requirement. There will be a lot of suggestions that a writer needs to incorporate or make changes as per the needs of either the client or the director of a given video.

Casting of actors

Now we are jumping from writing for the screen to the ones who’ll be seen on the screen. Casting is an extremely important and demanding task and most production houses hire a casting agency to lessen their burden. Choosing the right actors for the role is crucial and a production house keeps a sharp eye on the budget while doing the casting. It comes under the pre-production process.

The production house also focuses on its marketing

Another important aspect of a production house is marketing. Marketing, in simple words, can be explained as the strategy to persuade clients to invest their money and tempt an audience to watch a film. It can be called another word for promotion. During the marketing process, the whole plan is to convince the viewers that the product is different and fresh. 

Marketing also becomes important because if the film doesn’t do well, then the production company has to bear huge financial losses and marketing can certainly lead to better returns. One prime example of marketing is the 2008 film Ghajini, which many believe to have started the trend of film marketing in India. The movie used Aamir khan’s hairstyle as a promotion tool which became a huge success among the audience, as a result, the movie grossed over 100 crores in India.

We discussed some very integral points from the perspective of a production house and what role it plays during the filmmaking process, however, this is not it, there are several more things that a production house does, which we will discuss in future blogs. Production is a very hectic process and the final result that we see on our screens is the immense hard work of the production house and the professionals involved since the first day to the very last.